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Missouri Association of Convention & Visitor Bureaus
Board Meeting
Capitol Plaza Hotel - February 22, 2001
[ CLICK
HERE to download a copy in Microsoft Word ] |
Members
Attending: Marci
Bennett, Faye Bleigh, Renee Graham, Joel Pottinger, Tracy
Kimberlin, Kathy Lou Toler, Joe Donnelly, Chris Jennings,
Carol Moody, Shari Thomas, Diane Gillsepie, Kim Thompson,
Deborah Kersting, Steve Powell
Guests:
Rob O’Keefe, John Moore Dee Ann McKinney, Raeanne
Preseley, Kim Helwig
President
Randy Fiveash called the meeting to order 12:07.
The
minutes from the January meeting were presented. Marci noted that the line on the second page needs to be
stuck since we will not be having a MACVB meeting at the
Governors Conference. Faye
Bleigh moved that the minutes be accepted, with the change.
Second by Joel Pottinger.
Motion passed.
Tracy
Kimberlin reviewed financial report.
Joel Pottinger moved that the financials be accepted as
presented. Faye
Bleigh seconded the motion.
Motion passed.
Old
Business
The
list of representatives and senators that each of the
bureau’s has contact with was distributed.
Also distributed was an updated list of members of the
Tourism Commission and their contact information.
Randy requested a list of the e-mail addresses of the
Commissioners. Chris
Jennings indicated that he would gather that information and
pass it along.
Mari
Bennett reported that MACVB submitted a Cooperative Marketing
Application to the Division of Tourism to re-print the
Membership Directory and to establish a MACVB website.
We should know by April 1 if approved and will move
forward at that time. The current membership directories were sent to all of
the freshman legislators along with a welcome letter.
CDME
Training Update – Joe Donnelly reported a CDME Core and
Elective would be held in KC this weekend at the Sheraton
Suites on the Plaza.
Marci noted that to receive the MACVB Scholarship each
bureau needs to make a copy of their registration form and a
copy of the check stub, which paid the entire registration
fee. Send this
information to Marci and MACVB will reimburse the individual
CVB’s that have paid the full registration to IACVB.
Currently there are 17 people enrolled in Leadership Core
Class and 15 enrolled in the Technology Elective. Six
bureaus (St. Louis, Branson, Springfield, Randy Fiveash
reported that there are bureau executives coming for this
course from TX, WI, VA, Scotland, PA, RI.
Randy Fiveash noted that MACVB’s sponsorship of this
educational opportunity has been very positive and we need to
make sure we stay involved and keep sending staff, etc.
or they may move it to another state.
Marci Bennett reported that MACVB has had inquiries
from other state CVB associations regarding our scholarship
program. Randy thanked Joe Donnelly for all of his assistance in
making the arrangements.
Marci
Bennett reminded everyone that the MACVB Annual Meeting would
be held June 11-13, 2001 at the Country Club Resorts and Spa
at Lake of the Ozarks. Currently
the sessions which will be offered include website development
and evaluation, destination leadership, enhancement of tourism
product for small bureaus, designing a special events policy,
developing a public relations plan, research and e-mail
marketing campaigns. She
noted that a strong effort is being made to include
programming, which will appeal to bureaus of all sizes and
emerging bureaus.
TEAMS
2001 – Randy Fiveash passed this agenda item due to Steve
Powell not in attendance.
Other
Business:
None
New
Business
Allied
Members Update
Rob
O’Keefe, MMG and Deann McKinney, MDT
Deann distributed the Division’s Annual Report.
She reported on a new marketing approach the Division
is beginning. Relationship
marketing. Deanne and Rob explained the program and asked for
input from the membership.
Lots of discussion followed Rob announced that after
Governors Conference MMG is going to be conducting the second
phase of their Road Show.
John
Moore, MO Meetings and Events Magazine presented an update on
the progress with the publication.
John reviewed demographics of magazine, it’s scope
and that they are actively searching for editorial.
He pointed out that there is a reader survey card and
this publication will produce leads for local CVB’s.
Chris
Jennings reported on yesterday’s Tourism Commission Meeting.
Chris thanked everyone for their support and presence.
He also pointed out that the Commission Meeting dates
for the entire year have been set.
They are: Feb.
21, 2001 – Jefferson City, April 11, 2001 – Jefferson
City, September 13, 2001 – Rolla and December 7, 2001 –
Springfield. MACVB
will have meetings in conjunction with the September and
December meetings.
Report
on Capitol Day. Marci
reported that the event was very well received.
There were lots of positive remarks from the
legislators and their staff.
Kathy Lou Toler reported that the final numbers on how
many were served were not in but it was well over 500.
Randy Fiveash encouraged everyone to put any comments
on the event in writing and send to MB so she can pass on to
Pat Amick. This
way we have response and input for planning next year’s
events. Chris
Jennings suggested doing a follow up survey to targeted
audience (Legislators)
asking them what they thought.
Other
Business
Randy
went back to the agenda item on TEAMS 2001.
Steve Powell reported that Salt Lake and Chicago, not
St. Louis, are being considered for hosting the event in 2001. The event carries a $30K bid fee.
Steve
Powell asked Rob and Deann about Destination Marketing Coop
Pool. He wanted
to know how to get media outlets included that are not
“audited”, i.e. National Public Radio, Show Me Missouri
Magazine, In Flight Magazines.
Deann responded, Coop Program is focusing on research
and if there are people on the list that are not audited, it
really opens it up to a huge arena.
Deann suggested putting the requests in writing, with
research driven results, and submit to Becky Heeren and Bob
Frohoff for consideration.
Faye Bleigh made motion to adjourn.
Motion seconded by Steve Powell.
Motion passed.
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