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Listing of MACVB Meeting Minutes

Missouri Association of Convention & Visitor Bureaus
Board Meeting
Springfield, MO - December 6, 2001
12:30 p.m.

[ CLICK HERE to download a copy in Microsoft Word ]

Members Present: Randy Fiveash, Marci Bennett, Stephanie Roush, Tracy Kimberlin, Joel Pottinger, Terry Triplett, Joe Donnelly, Carole Moody, Sam Allen, Don Johnson, Pansy Glenn, Kirsten Glidden, Amy Supple, Faye Bleigh and Renee Graham.

Guests and Allied Members: Robert Smith-Missouri Division of Tourism, Patty Becraft-Springfield CVB, Bill Patterson-MMG, Kim Helwig-MMG, Angela Lower-MMG, Kevin Gabriel-MMG, Scott Reeter-Mizzou Magazine, Jim Divincen-Tri-County Lodging and Ronda Mertens-Preprint Publishing.

President Randy Fiveash called the meeting to order at 12:50 p.m. The October 11, 2001, Board minutes were reviewed. Tracy Kimberlin moved for approval of the minutes with a second from Kirsten Glidden. Motion carried.

Treasurers Report – Tracy Kimberlin distributed the current Treasurers Report. He reiterated that West Plains CVB would not be renewing this year but we are hopeful that they will next year. As of this date, Columbia is the only member who has not paid their dues. Their fiscal year falls differently. As far as allied members, Silver Dollar City has not paid. Marci will contact them. After further discussion, Joel Pottinger made the motion to approve the Treasurers Report. Sam Allen seconded the motion. Motion carried.

Division of Tourism Update and Director Search – Bob Smith reported on the search for the new director. Ads are to begin running the week of December 10^th. The job description has been completed and is posted on the web site. The application deadline is March 1, 2001. The advertising report will be presented by MMG at the Tourism Commission meeting, tomorrow, December 7^th.

Bob also reported that the Governor has not released the withheld tourism funds. He felt there was little or no chance of anything happening. The political environment will be difficult, 2002 session, because of term limits going into effect. Tourism received an eight- percent withholding of funds, less than many other divisions. He did encourage our members to remind their legislators of the impact of tourism and how we can work together to move things forward. Dale Amick reported to him that another wave of cuts is probably going to happen. The Division has been asked, by DED, to look for further adjustment in the event additional cuts are requested. Bob said they would consider cutting all travel, reduce staff time at welcome centers and no make any equipment purchases. It is important to note that the advertising and coop budget has not been targeted for additional cuts at this time. Research has been reduced.

Randy noted that the resolution approved by MACVB at the last meeting has been forwarded to the Tourism Commission. However, they have not met as a group since then. The Lt. Governor has been working diligently with the Governor’s office in an effort to get them to release the withheld funds. What we really need to be worried about is further reductions.

Stephanie Roush suggested that MACVB still be on record as to our concerns about the tourism budget. She moved that we reaffirm the resolution from our last meeting and add the following:

A. That we reaffirm the resolution adopted by the Board on October 11^th and express our appreciation to the Tourism Commission for their efforts on our behalf.

B. That we redirect the resolution to the Governor.

C. That we ask the Governor to exempt the Tourism Division from further budget reductions, (including a cover letter which emphasizes the aggressive lead taken by other States to increase their marketing (which calls for a response to MACVB from the Governor).

D. That we call upon the Travel Council, Restaurant Association and Hotel/Motel Association to adopt similar resolutions.

The motion was seconded by Tracy Kimberlin. Motion Carried.

MACVB Web site and Directory Project - Patty Becraft from the Springfield CVB has been implementing and designing the new web site. She presented the Board with a power point presentation on how efficient this will be for everyone. She stated that the project should be complete by spring. Suggestions and ideas were shared by all.

CDME Schedule – CDME Training (Certified Destination Management Executive) is set for February 22 –25, 2002, at the Sheraton Suites on the Plaza in Kansas City. The core course is “Strategic Issues in Destination Management” which will be held the 22^nd through the 24^th. The elective course is “Product Development” which will be held the 24^th and 25^th. We need a 7-member commitment for this to be hosted in Missouri. We currently have four individuals committed for the core course and need more. MACVB offers a $250.00 scholarship per Bureau for this course. The cost for the core course is $1,250.00 and $750.00 for the elective. Marci needs to have confirmation on those wishing to attend by December 31, 2001 in order to keep the session from being canceled.

MACVB Comparative Financial Survey Progress – The most recent survey was completed in 1999. It was planned, at that time, to submit one every two years. The surveys were sent to everyone in June. Only eleven of twenty-nine bureaus have responded so far. Marci requested that these be submitted as soon as possible so the survey will be completed by the spring.

Capitol Day for Tourism –Marci reported that Gary Figgins (MTC) is working with the Tourism Division to set the date. The program will be very similar to last year with the groups hosting a pancake breakfast in the rotunda. Last year’s financial commitment by MACVB was $2,000 and it only ended up costing $1,200. Don Johnson moved to approve up to a $2,000 commitment this year out of our legislative reserve. Joe Donnelly seconded the motion. Motion Carried. Marci will contact Missouri Attractions Association to get their participation.

Proposal for Group Lead Generation – Joe Donnelly and Carole Moody have been in discussions with David Green Organization, Inc. in regards to developing a program to help bureaus generate more group business with assistance from the Missouri Division of Tourism. DGO has been developing customer acquisition programs for the industry for over 30 years. The company submitted a proposal describing their lead generation program. It stated that 70 percent of their leads are 200 rooms or less. These groups generate $1,000 per stay (3 nights). It was suggested that a “Request for Proposal” be developed and bids be taken that would incorporate other companies. Joe Donnelly with get with Wayne Chappel and see that the RFP is produced and distributed. Once leads are generated they will be distributed to all CVB’s through MACVB. It was suggested that funding be taken off the top of the Convention Marketing portion of the Missouri Cooperative Marketing Program. This was agreed by consensus. A recommendation will be made to the Division of Tourism.

State Transportation Needs - Joel Pottinger presented a report on State Transportation needs. He asked members to let him know their responses.

Adjournment to Strategic Planning Session.

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